Author Topic: Ice skaters - Boost billboard  (Read 89 times)

black

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Ice skaters - Boost billboard
« on: July 08, 2019, 08:38:10 PM »
Have you seen the recent Boost advert;

https://marcommnews.com/wp-content/uploads/2019/06/23180-Boost-Protein-6s-1800x1200-Skaters-683x1024.jpg

Not quite sure why they decided to run it during this hot weather though!?
Sliding on frozen water is the easy part of ice skating.

WednesdayMarch

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Re: Ice skaters - Boost billboard
« Reply #1 on: July 09, 2019, 09:47:43 PM »
Have you seen the recent Boost advert;

https://marcommnews.com/wp-content/uploads/2019/06/23180-Boost-Protein-6s-1800x1200-Skaters-683x1024.jpg

Not quite sure why they decided to run it during this hot weather though!?

Possibly trying to cash in on Alex Murphy's fame from Dancing on Ice?  Also, chocolate sales often slump during hot weather, so associating it with something colder may be a subliminal form of persuasion...
Returned to the ice in Sept 2017 after a major leg injury in 1999. Skating in Graf Dance boots and MK Dance blades. It's still a bit slippery...